2017 Media Kit
The world is noisy.
And the noise is getting louder.
YouTube has 300-400 hours of video uploaded every minute.
Facebook users generate 4 million likes every minute
Instagram has around 95 million photos and videos posted daily.
And businesses are finding themselves caught in the stampede.
The world is noisy but there is still a way to be heard.
Businesses that ignore this problem will find themselves swept along in the wake of the movement…or worse…left behind. They will reach for the media of the past as the middle age and younger markets embrace the technology of the future. Instead…imagine running at the front of the pack.
Imagine your customers seeking you out instead.
Let me introduce you to influencer marketing.
The biggest single line item of 21st century marketing is search engine marketing. Just a blip on the screen in 2000, it has grown into a $20 billion business today in the US alone.
However, as much as 94% of clicks are generated not by paid ads, but through “organic search,” the pages that show up when users search naturally.
Stacy’s Stats…organically grown
YouTube Channel Views
Weaver Leather Branded/Sponsored Video Series Views
Stacy's Starbucks Video Views
Single Small Business Spotlight Video Views
Why does Stacy Westfall resonate so well in the market place?
Little girls dream about horses…and when they grow up many own them. Sometimes as pets, sometimes as hobbies, others as sports partners and still others as a professional career…but always with love.
They care for them and seek to improve their lives. They are committed to them through the good times and the bad…and all the way to the end.
They still dream about them, read about them, research them and love.
They love the lifestyle…the journey and most of all…the horse that makes it all possible.
Stacy Westfall knows this because she has lived it. She was a horse crazy kid who grew up dreaming of horses. She trail rode hundreds of hours bareback through the woods in Maine. Dressed up her Breyer horses instead of dolls and read horse books. But it wasn’t always easy.
Her mom loved horses too…but that doesn’t mean they were highly educated. They struggled to load horses in trailers. Tried bit after bit to correct training problems. Bucking, rearing, biting, bolting, spooking and more were things they dealt with on a regular basis. All of this while received bad advice from well meaning people.
Stacy knows what is was like to grow up without the knowledge to keep herself safe and her horses learning.
These are the setbacks that often cause people to leave our industry. To sell the horse and buy a boat, or golf clubs, or take up hiking, camping or rock climbing.
These horse lovers…our customers…deserve access to high quality information.
And they want it delivered as a story.
On a consistent basis.
In a way that they can relate to.
That is why people connect with Stacy Westfall.
They want to know that other people are struggling….Stacy shares her struggles.
They want to know someone else has lost a horse that they loved and that there is reason to go on…they walked with Stacy through this online.
They want to know what works and what doesn’t from someone they know, like and trust.
They want to be inspired to achieve more…and they watch Stacy do this online.
And they want most of all…
TO BE HEARD.
They want someone who understands them and who cares. Who answers their questions and shares both the big moments and the little ones with them. Like a friend would.
“Thank you for the emails, videos you do & clinics at Stagecoach West in NY, they have helped me immensely.. ”
“First off I just want to say how EXCITED I am about writing this email. I didn’t expect that when I subscribed to your list, that I’d be asked to actually talk with you! It is my hope that we get to!…..Thank you SO much for having a heart that desires to help people.”
“Thank you so very much Stacey. I am going to study your videos to get some insight into how to train my colt. It’s probably me, but it is very important that whoever trains my colt be very empathetic toward the horse and have a very extensive knowledge of how a horse thinks.”
“When I am riding, I am always saying–What would Stacy do? I have been working on trail riding…Thanks again for sharing your advice and knowledge! Truly appreciated!!!”
“I attended your clinic at stagecoach last weekend and spoke to you about the last chance babies as I have 3. Wanted to let you know your analogies really make things easier for people that don’t have your background in horse training to understand. Thanks!”
“I kind of hesitated to send this email to you because I don’t want to feel funny gushing, but what the hay, you are at the top of your game, and here you are, being so generous with us horse people/horse lovers….”
“Love the way you think. Truly enjoyed the videos I watched today and I learned a lot. Thank you so much for your dedication.”
Who is Stacy talking to?
Data from September 2017
Should you measure reach or engagement? Either way Stacy’s page performs!
In the beginning Facebook didn’t measure engagement…only reach. Here you can see Stacy was at 1,300,000 this week. Also note that the featured post was from the Weaver Leather Sponsored series-Stacy’s Video Diary: Jac.
Stacy’s page has been consistent over time. This week you can see the reach was 1,700,000.
When Facebook decided to measure engagement Stacy’s page naturally performed due to its organic growth. This week the page reached 1,800,000 and 193,000 engaged with the page.
If growing your online presence and knowing your audience interests you, consider influencer marketing. The infographic below shows tips for selection the right influencer for your market as well as tip on maximizing the relationship. The infographic also links back to the website that created it if you desire more information.
Stacy Westfall competes with the top media publishing groups.
Horse and Rider
Horse & Rider
Horse & Rider
Check out these social media statistics. The headline links back to the original page.
Facts About Facebook
Facebook represents a huge potential market, but it is becoming increasingly difficult to stand out from the crowd. Have a look at the bumper list of Facebook statistics that stand out from the crowd.
Facebook stats say- “54%” of the Facebook users access the platform through mobile.
There are around 1.79 billion monthly active users.
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.
Online advertising has the least barriers to getting your customer to take action. Unlike TV or magazines your potential customer is only one click away from engagement when they are on their mobile device.
Although our numbers rival the major media outlets our marketing strategy is different. Our focus is on fewer sponsors and direct interactions and conversations with our audience… your potential customer. As influencers we strive to share our experiences with our audience based on our shared passion and interest: horses.
If this sounds interesting to you and your company, please let us know what interests you the most:
- Growing your brand awareness
- Growing your social media followers
- Increasing traffic to your website